BBP:A&A (Ben’s Blog Post on Abbreviations and Acronyms)

Why is there a constant need for abbreviations in our business lives? I work at a highly technical company and abbreviations and acronyms are everywhere. Everywhere. There's a destination on our intranet where common abbreviations are listed. For O alone there are over 100 acronyms. There are three definitions listed for OOC. We set our [...]

But why?

Imagine two villages separated by a wide and fast flowing river. One of the villages decides that need to build a bridge across to the other side. They start the long process of collecting all the money needed. Soon they realise that they aren’t going to collect enough money and begin to ask why they [...]

Don’t let the tail wag the dog

Advertising is only one expression of a brand. A brand strategy leads to a position. The position informs a creative direction which in turn guides all visual brand experiences. These can be as diverse as website properties, campus signage, corporate videos or buildings look at this site. Products and people are the ultimate expressions of [...]