Men can’t work washing machines: depictions, perceptions and harm.

This month the United Kingdom’s Advertising Standards Authority (ASA) the UK’s advertising regulator released a reported titled “Depictions, Perceptions and Harm” the report looked to ask if the existing regulations address “the potential for harm or offense arising from the inclusion of gender stereotypes in ads.” It was found that they didn’t. So, from next […]

Don’t let the tail wag the dog

Advertising is only one expression of a brand. A brand strategy leads to a position. The position informs a creative direction which in turn guides all visual brand experiences. These can be as diverse as website properties, campus signage, corporate videos or buildings look at this site. Products and people are the ultimate expressions of […]