Rules are made to be interpreted

For any type of marketing there’s going to be some in house rules. There has to be. Often these are obvious: use the logo, include the URL. Sometimes they are a matter of style. Don’t crop the logo or, format the URL: www.likethis.com not: http://www.likethis.com/ . Occasionally they are more important and could have legal ramifications: don’t let others trade off our brand and […]