As a brand person you often get the same questions again and again. I have a whole notebook in Evernote with stock responses that I tweak and send practically weekly. This is the reason you can’t send out our logo. This is how to handle partner comms on social media. This is where you can find animated logos. The list goes on.

I wrote those drafts in a really friendly upbeat tone because if someone’s reached out to ask me then it means that they don’t know. If there’s a quick fix or a process in place then sometimes the job is to simply give them the knowledge they need.

This can be pretty dull. Why didn’t they read the FAQ on my intranet site? Why don’t they know this already?

Every so often you need to take a step back and remember you’re the expert in your role. It’s taken you years to develop the skill set you have.

You know when you sit in a meeting, read an email or attend a workshop which bits of information it’s important you retain for later. Others may be sat in the same meeting but they are prioritizing the information they think they’re going to need. They’re focused on their role.

So, no matter how monotonous these tasks may be, remember you’re the expert. So if you’re answering a question for the first time or the twenty first today: always be nice. You never know when you’ll be the one needing answers.

What questions are you asked daily? Let me know in the comments below.

Published by Ben Melton

Brand manager. Explorer. Pizza eater.

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