I’ve been writing a semi-regular blog for the past few months about branding, marketing and development. It’s been fun for me and I hope fun and at least a little informative for you.

After reading my blogs people will often say to me that they want to write something, but they always have an excuse why they haven’t quite got to it yet. Here are 8 reasons that you should stop making those excuses and start writing today:

Blogs make you a better storyteller
Storytelling is in vogue right now. Lots of marketers are putting storytelling as a skill they want to learn and managers are asking for storytelling training. But, as I’ve written about before, the best way to really learn how to tell a story is to tell more stories. Blogging gives you that chance. And honestly, whether you’re a marketer or not who doesn’t want to be a better storyteller?

Blogs make you a better writer
The actual mechanics of writing. How to make your sentences better. I’ve been lucky to have had some wonderful writing coaches, I’ve read some fantastic books and articles but the best way to learn is by doing. Writing blogs gives you another opportunity to work your writing muscles so they’re in fighting shape when it’s time to craft cracking copy.

Blogs give you clarity of thought
Writing can be a great way to think through a problem and a solution. If you actually sit down and write out your argument – rather than just saying it aloud – it gives you time to decipher what you really think.

Blogs give you something creative to do
There’s an innate desire in us all to do something creative. Writing something helps to satisfy that desire. You’re literally creating something from nothing.

Blogs are a discussion starter
Since I’ve started writing these blogs I’ve received texts, emails and had conversations that all began with “I read on your blog…” These blogs have helped me reconnect and network. They’ve given people reasons to make contact with me. They’ve been eye opening because not everyone agrees and that’s what it’s about: discussion and learning.

Blogs are all your own
I’ve written recently about how in the workplace you never truly own anything all to yourself. Everything is a compromise. Guess what? If you write your own blog you can do whatever you want. Want to write in American English? Want to swear? Want to use some ass-kicking alliteration? It’s all up to you.

Blogs are good for your profile
Don’t tell me you’re a comedian, make me laugh. Don’t tell me you’re creative, do something creative. Don’t tell me you’re an expert, demonstrate expertise. A blog is a great place for that.

Blogs give you a great sense of achievement and pride
When you’ve finished a blog you can say: I’ve written that. I’ve made something where there was nothing. When you’ve written a whole series then you can look back with pride and a sense of achievement and accomplishment. You might have helped someone think about something differently. Those are some really nice feelings to give yourself.

So, what are you waiting for? Go write a blog and post it below – I want to learn from you.

What other reasons are there for writing a blog? Let me know in the comments below.

Published by Ben Melton

Brand manager. Explorer. Pizza eater.

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