Men can’t work washing machines: depictions, perceptions and harm.

This month the United Kingdom’s Advertising Standards Authority (ASA) the UK’s advertising regulator released a reported titled “Depictions, Perceptions and Harm” the report looked to ask if the existing regulations address “the potential for harm or offense arising from the inclusion of gender stereotypes in ads.” It was found that they didn’t. So, from next […]

5 things we can learn from the worst Pepsi ad ever

By now you’ve probably seen the Pepsi Kendall Jenner ad, probably the worst advert I’ve ever seen. It’s so bad I honestly thought it was a spoof. Especially when I saw a protest sign saying “Join the conversation”. There are lots of great and entertaining articles out there pointing out the flaws, but as marketers what can we […]